Since 2018 | Award-winning print Isn’t Dead

The Upland Hunting Magazine with No Advertorials, Gift Guides, or Lodge Reviews.

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Get the current issue FREE ($14.99 Value + Free Shipping)
4 Issues of Coffee Table–Quality Print Per Year (Free Shipping)
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Over 40% off the cover price
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Since 2018 | Award-winning print Isn’t Dead

The Upland Hunting Magazine with No Advertorials, Gift Guides, or Lodge Reviews.

Offer Ends:

Get the current issue FREE ($14.99 Value + Free Shipping)
4 Issues of Coffee Table–Quality Print Per Year (Free Shipping)
Get a Free Weatherproof Vinyl Project Upland Sticker
Subscribers Get -$5 Off all Shirts and Hats (Unlimited Use)
Over 40% off the cover price
$44.99 (Normally $78)

*Offer only available to subscribers in the USA

Claim Offer Now!

What are folks saying about Project Upland Magazine?

Project Upland has become my favorite publication.

Having been a subscriber for more that two years now, I can honestly say that Project Upland has become my favorite publication, and look forward to receiving every issue. The byline, “These Are Your Stories,” is not just a catchy slogan as each issue is loaded with stories from hunters across the U.S. participating in the sport that upland hunters and many dog owners truly love… I would highly recommend subscribing to anyone who shares the love of the Upland community.

Dan Hueber

(verified owner)

A bookshelf-worthy magazine.

I have been a subscriber of Project Upland for several years now and always eagerly await it showing up in my mailbox.
Publications like this keep me centred and enthusiastic about the hobby and lifestyle. Project Upland is a bookshelf-worthy magazine that I can return to time and time again… If you’re on the fence about subscribing – I can say this – it doubles as a recipe book and historical compendium. You will find value beyond the first read and a permanent place in your home to store the deep knowledge it provides!

Evan MacKinnon

(verified owner)

This magazine is a refreshing outlier.

In a world of disposable media, this magazine is a refreshing outlier. The quality of the articles, photographs, and illustrations is remarkable and keeps me reading consistently once I pick it up and I go back and read again. The focus on bird hunting and dogs is why I enjoy it. It’s a wonderful periodical that I look forward to receiving. Good work and thanks for putting out such a high quality product.

Philip Baese

(verified owner)

Thanks for bringing this amazing magazine to the fans of hunting dogs and bird hunting.

I’ve subscribed (and still do) to a number of hunting dog journals, but I’ve never encountered one as well done as PU. I’m a 78-year-old veterinarian, have owned bird dogs for nearly 60 years, and enjoyed a variety of breeds. This journal is the most professional, evidence-based sporting magazine that I’ve ever read… My congratulations to the dedicated staff who have a vision that is, in my experience, unique. When they say that each issue of Project Upland magazine is coffee table-worthy, they are spot-on! Thanks for bringing this amazing magazine to the fans of hunting dogs and bird hunting.

Ralph Richardson, DVM, Dipl ACVIM

(verified owner)

It was refreshing to see women included in this magazine.

When I got the actual magazine in the mail – WOW. It is absolutely beautifully produced. You don’t go through 90 pages of ads to get to 10 pages of topical content. The writers are knowledgeable and eloquent and share their passion. The illustrations are worthy of wall display. Even the paper is a nice stock to hold. If that weren’t enough, I’m a woman, and I’m used to being ignored as a hunter. SO MANY hunting resources refer to their readers or viewers or friends or other hunters as “guys”. I ignore it but I definitely get tired of it. It was refreshing to see women included in this magazine, and no language that assumed that all hunters are dudes.

Becca

(verified owner)

TOP SHELF in all regards.

Got my very first issue last week, TOP SHELF in all regards. Two regrets, I haven’t been with you from day one, helping to support such a quality publication from the outset, and that I never learned to write!! Love the content and the lack of advertisements that have ruined so many great publications in the hook and bullet market. Here’s to many years of success for your magazine !

Steve Bell

(verified owner)

I highly recommend giving your favorite upland hunter a subscription.

“Having subscribed to Project Upland ‘from the beginning’, we are still just as excited to receive the current issue as we were the first. Full of relevant articles and stories sprinkled with a few recipes…I highly recommend giving your favorite upland hunter a subscription.”

Rebecca A. Hofmann

(verified owner)

Worth every penny.

“Simply the best magazine I subscribe to. I literally read each issue cover to cover. The information contained in each issue is always relevant, useful and interesting. Wonderful articles pushing back into history that are very engaging. And, it is without question the most visually stunning publication out there. A great year-round read that keeps me feeling a strong connection to upland hunting. Worth every penny.”

Scott Hudson

(verified owner)

I look forward to reading each issue.

“Beautiful artwork, great recipes and stimulating articles that cover a range of topics from guns and trucks to ornithology and history of upland hunting. I look forward to reading each issue of Project Upland. It does contain a few small ads, but they are very appropriate for the subject matter (such as mapping apps, related books, etc.)”

David Landon, Jr.

(verified owner)

My favorite upland hunting publication.

“My favorite upland hunting publication. It is informative and entertaining. Often I will read the magazine cover to cover the day it arrives. If you enjoy the chase of the flush, this magazine is for you.”

Sawyer

(verified owner)

You won’t be disappointed.

“This magazine is fantastic. The photos and articles are perfect and informative, heartwarming, and fun. This is the only magazine that I read cover to cover and look forward to each magazine that comes out. It is great to throw in the truck and read during downtimes while hunting. It is great to look at during the off-season to get training tips and inspiration for the next hunt or adventure. Order this now, you won’t be disappointed.”

Jon Hartwick

(verified owner)

Above all other sporting publications.

“Project Upland and the Drake, head and shoulders above all other sporting publications.”

Nate

(verified owner)

This publication has had a deep impact on me.

“… I began reading this magazine and fell in love with the idea of following a dog through the woods chasing after these magical birds which I had never even heard of before… Clearly, this publication has had a deep impact on me. The stories are thoughtful, reflective, passionate, and always leave me with that sense of longing for bird season to begin.”

Elise Letizia

(verified owner)

Not just another magazine full of ads.

“Really enjoy this magazine. Amazing pictures and thoughtful writing. Not just another magazine full of ads and products.’

Matt

(verified owner)

Relevant topics for bird-dog hunters.

Enjoyable with reduced commercials and relevant topics for bird-dog hunters. So far, so good.

Mike

(verified owner)

I will always be a subscriber

Amazing stories.
Amazing photos.
Amazing recipes.
Amazing amount of material
You can’t find a better upland/bird dog book
I will always be a subscriber.
THANK YOU PROJECT UPLAND

Dave

(verified owner)

My favorite dog group, comes alive on your magazine pages.

Your magazine brings the hunting breeds into my life… my favorite dog group, comes alive on your magazine pages… the magazine which paints the unique relationship between dog and the hunter which is an unbreakable bond. I can only hope the dogs throughout my life felt about me the way Project Upland shows the hunter and his dog. Please continue to give us this beautiful relationship and information in print through your magazine and photos

Ellen Zirkelbach

(verified owner)

Something new and exciting to the upland space.

Project Upland has brought something new and exciting to the upland space, While also honoring and cherishing the history and traditions with in the upland hunting community. Great content, and outstanding photography. I look forward to each issue showing up in my mailbox.

Sean

(verified owner)

Top notch illustrations.

Great articles on a broad range of topics with top notch illustrations.

Kurt

(verified owner)

The absence of product promotion disguised as an article.

As reluctant as I am to add more stacks of magazines to my collection, I enjoy seeing Project Upland magazine in the mail: quality stories, great photography, recipes you really need to try, and the absence of product promotion disguised as an article. Every once in a while, you just need to step away from the screens, and feel and smell the paper.

Frans Diepstraten

(verified owner)

The only mag I keep a running subscription to.

It’s the only mag I keep a running subscription to. Great articles, good wild bird recipes, even some of the adverts are good. (I bought a nice used double from one of their ads)

Colin B

(verified owner)

Wish this was a monthly magazine!

Beautiful photography and artwork, intriguing articles. Wish this was a monthly magazine!

Corey

(verified owner)

Currently my only hunting periodical.

Currently my only hunting periodical. What more do you need. Love the articles, provides all the knowledge I need for my next bird hunting adventure or recipe with my game.

Rob Somers

(verified owner)

Limited ads is nice.

Magazines are not only good reads, but the art is great and limited ads is nice. The smell of the magazines are even good! Highly suggest!

Matt H

(verified owner)

The magazine consistently delivers high-quality articles.

Project Upland is a fantastic resource for upland hunters! The magazine consistently delivers high-quality articles on hunting techniques, dog training, conservation efforts, and more. The stunning photography and engaging writing make each issue a joy to read. I look forward to every issue!

Scott Bonertz

(verified owner)

I leave these magazines out on my coffee table.

An amazing magazine with a little bit of everything for everyone who appreciates the upland life! The stories are heart felt and in depth. The recipes are really tasty and the tech plus destination hunts are very informative. I leave these magazines out on my coffee table, as they are a pleasure to read for me and any friends that stop by for a visit, not to mention that the magazines are well laid out and well made.
Print is not Dead!

Ronald S. Jackson

(verified owner)

Love everything about this magazine.

Love everything about this magazine. Look forward to it every quarter.

Keep checking for my continental vol 1 books to come in.

Roy DeGrange

(verified owner)

You don’t know what you’re missing out on.

You don’t know what you’re missing out on… Comprehensive in scope, every aspect of the “Upland Hunter” life is touched on. Great articles on topics you’re interested in—or will be. Recipes for five-star cuisine. Podcasts you’re going to want to hear. Art and much, much more. If you’re thinking about it, and my review could sway you, then do yourself a favor and be swayed. It’s worth every dime.

Paul Michael Ptacek

(verified owner)

The photography alone is worth the subscription.

Two years ago I bought a Brittany Spaniel pup with the hope of eventually having a bird dog to hunt with. In my search for resources to help me along the way I came across Project Upland.
I live in Canada and we certainly don’t have a resource here to match it. Beyond dog training advice, I have enjoyed so much more. The photography alone is worth the subscription but dog training ideas, personal hunting stories, cuisine, the sense of shared love for our dogs and the uplands and more leave me waiting for the next issue.

Gordon Carter

(verified owner)

Highly recommend if you are a dedicated upland hunter.

Great format and content. I appreciate the variety of articles with game recipies being a nice bonus. Highly recommend if you are a dedicated upland hunter. No fluff; just great overall content, thoughtful articles and photography.

Andrew Roberto

(verified owner)

A beautifully crafted journal.

A beautifully crafted journal for all things upland, bird dogs, and shotguns. It’s the down to earth (also prettier and better written) version of Covey Rise.

Benjamin Sisson

(verified owner)

Got my first issue.

Got my first issue. Was a great read and didn’t feel like I was reading a magazine that was made for millionaires.

Dan Kuzio

(verified owner)

An amazing magazine.

I really enjoy getting the magazine. As a long time upland hunter and devout GWP owner, the trip articles, the technique articles and the cooking articles are all wonderfully written and enjoyable to read. Beautiful pictures top out an amazing magazine. Thank you.

Sean Sullivan

(verified owner)

Read it from front to back without putting it down.

I recently received my first issue and read it from front to back without putting it down. It is so good. I can’t wait for the next issue.

Leslie Soderquist

(verified owner)

Thanks for a great magazine!

Thanks for a great magazine! Hunting stories by other hunters are great, love the articles on birds and their habits and habitat, cooking them, and about the dogs! You read my mind when you had an article on the different testing requirements of the various dog registries! Keep up the great work!!

Don Teska

(verified owner)

Project Upland stands out as a primary source of good information.

Project Upland stands out as a primary source of good information, well written articles and a lot of good hunting advice and recipes. It is a staple to read each issue with my now four WPGs by my side. I even participated in the CZ Project Upland gun design years ago and I own a match set of 12, 20 and 28 gauge SxS. It has been a lot of enjoyment to read each copy as they arrive.

Calvin Duane

(verified owner)

So worth it.

My wife picked up a print copy of Project Upland as a Christmas present for me. Reading that first issue, I immediately knew that our choice to get a bird dog, and my choice to resume the upland hunting that I had fallen away from after my youth, were exactly the right choices. Project Upland opened my eyes and mind to the wide world of upland hunting… The magazine, videos, podcasts and more have been so worth it. I value the knowledge and inspiration I receive from each issue. So worth it.

Geoffrey Henggeler

(verified owner)

Less than 20% Advertising — the Lowest in the Industry

Wild Birds, Public Lands, Hunting Dogs, and Shotguns…

Claim Offer Now!

Less than 20% Advertising — the Lowest in the Industry

Wild Birds, Public Lands, Hunting Dogs, and Shotguns…

Claim Offer Now!

You’ve Got Questions, We’ve Got Answers

Don’t see the question you have below? Reach out to us at info@projectupland.com and ask us.

No. There is no digital version. We value the art of print as a distinct storytelling medium. While we have an extensive online editorial focused on searchable topics like how-tos, policy, and other relevant subjects, most print articles remain exclusive to the magazine. If any magazine content is released online, it comes from a limited selection and is published well after the print release date.

Unlike other publications that make you wait for the next subscription cycle to receive your first issue, Project Upland ships your first issue from the most recent available stock. That means your first issue should arrive within 1–3 weeks of your order date.

Yes, we are. We hunt the same public lands behind our own bird dogs across the United States—without guides. This brand was born from a desire for more relevant stories and content about wild birds, public lands, hunting dogs, and, of course, shotguns. The magazines out there didn’t reflect our lifestyle—so we created one that does.

Project Upland is uniquely built on a subscription-based model. We rely on people like you to support our storytelling—free from advertorials and driven by independent journalism. Unlike other publications that depend on advertisers to stay afloat—often filling pages with cluttered layouts, infomercial-style content, and irrelevant ads—we take a different approach. We only allow full-page ads, and never partials, because they disrupt the reading experience. Even then, advertising is limited to less than 20% of each issue and comes only from brands that align with our lifestyle.

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