Founder/Creative Director of Northwoods Collective. A.J. DeRosa is an American filmmaker most notably for the award-winning Project Upland Series. His first mark in the hunting industry was as the critically acclaimed author of the cult classic The Urban Deer Complex and more recently The Urban Deer Complex 2.0. A.J. has expanded a larger mission into the successful R3 vision of millennial hunters through cutting edge research and successful application across the Northwoods Collective brands. Now a passionate bird hunter you can find A.J. following his first bird dog a Wirehaired Pointing Griffon, Grim through the uplands with his wife Sabrina and oldest son Marty McFly.