Project Upland Advertising Policies

Currently selling advertisement for 2024/25.

Current Digital Media Kit: 2024/25 Project Upland Digital Media Kit
Print and Film Media Kit: 2024/25 Project Upland Print and Film Media Kit
Demographics and More: Meet Our Audience

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Project Upland Media Group is committed to our community’s experience as well as our editorial independence; we have strict policies to maintain the ethos of our brand by limiting advertising opportunities to those that will genuinely benefit our audience. This includes a permanent allocation of free advertisement space to conservation and habitat organizations. Learn more at our Ownership and Funding Disclosure page. Any potential paid advertiser must have a direct connection with upland hunting.

We have a strict policy against advertorial content and do not offer solicited reviews. Read our Publishing Standards and Principles. As such, we generally do not attend writer or media events hosted by advertisers, but in exchange we offer an open-door policy for current or potential advertisers to be hosted by Project Upland staff on a wild bird hunt as an opportunity to show their product in action.

We currently do not accept advertisements for hunting preserves, breeders, dog trainers, hunting lodges, or hunting guides.

As good stewards to the land and our continued commitment to science based management we also do not accept any advertisements for lead ammunition. We also will not accept advertisement for products that do not consider a standard of “honorable harvest.” This includes such products as turkey fans, products designed for hunting from a vehicle, or anything else that is deemed an unsustainable practice to wildlife.

We will also not mention, review, or cover shotguns we have no experience with. Any guns that appear in our editorial are guns that have been subjected to an actual wild bird hunting season.

Project Upland Media Group does not take sponsors or offer exclusive brand agreements. We do not engage in influencer marketing or recommend anyone for influencer marketing. Project Upland staff uses gear based on personal preferences and we have a policy against any form of pro staff sponsorship of our owners or employees. For advertisers who align with our ethos and who aim to bring value to the upland community in a meaningful way, we welcome the opportunity to work together.

We do not sell customer data or mailing lists under any circumstances.