For four generations the Moss family of Montana has been hunting Sage Grouse.
Montana is a place of many natural wonders, one of those a vast sage steppe that is home to the iconic sage grouse. Here we are captivated by a very personal story of struggle, tradition, and the escape of the uplands. Brandon Moss is not only a fourth generation sage grouse hunter but a passionate bird dog trainer. His love for sage grouse conservation is equal to his love for the American Brittany. This is his journey from childhood to the present day — backdropped in the boundless and haunting beauty of sage habitat.
“I am a fourth generation sage grouse hunter. My grandfather started hunting them with his father in 1909.”
What makes this story even more unique: though Brandon is a Montana native, we follow him to an area he has never hunted before. At the camp, the crews of Project Upland and OnX Hunt converged in an AirBnB to pursue these huge upland birds. Armed with OnX Hunt he navigates not only his own success but also first birds for the film and photography crews. By identifying large tracts of huntable land along with sage grouse habitat, he demonstrates the benefits OnX Hunt brings for public land hunters.
“I literally have things that my great grandfather learned about sage grouse in the 1800s, have been taught to me, that I am still using today.”
Sage grouse are considered an iconic bird of the West. More recently, they have become the subject of major conservation issues surrounding their loss of habitat. Folks like Brandon Moss continue to work at grassroots levels to volunteer and educate on the unique issues facing the sage grouse and conserving the species for future generations.
This is a Project Upland Original Film presented by OnX Hunt.
A Film by A.J. DeRosa and Chet Hervey
A.J. DeRosa is an American filmmaker and the Founder and Creative Director of Northwoods Collective. While he is most widely known for the award-winning Project Upland series, he made his first mark in the hunting industry as the critically-acclaimed author of the cult classic The Urban Deer Complex and, more recently, The Urban Deer Complex 2.0. A.J. expanded his work toward the larger mission of recruiting and welcoming millennial hunters by conducting and applying cutting-edge market research across the Northwoods Collective brands. Now a passionate bird hunter, you can find A.J. following Grim, a Wirehaired Pointing Griffon, through the uplands with his wife, Sabrina, and oldest son, Marty McFly.